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Travel Buyer's Playbook 2021


The pandemic has created profound uncertainty around the (once) simple things in life that we took for granted. No more so than the ability to travel from A to B. The truth is that as the global vaccination programme is rolled out, the demand to travel may happen quicker than anticipated. If it does, are you prepared and ready for that pent-up demand for business travel?



This might sound too optimistic given the current second wave we find ourselves in, however, there are positive signs that recovery has already started.


According to the IMF, a recovery has taken root in the third quarter of 2020 and is expected to strengthen gradually over 2021.

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